Friday, May 20, 2011

Is email dead? - part 2

Tombstone
In a recent post we asked why everyone seemed to be asking if email was dead.  Many of the articles we were reading were claiming that email was dead, dusted and buried.

However the articles we reviewed in this post made the eloquent point that this death was prematurely announced and there were many ways in which email was still an essential part of modern life.

Even the drop in usage amongst younger generations - the sign according to some of the death of email - was explained in the following way "Only 11 per cent of American teenagers, ... now use email.  Of course that's the case. They're kids. Wait until they have jobs and companies to run, or simply need to say something that's important and private."

In amongst all the doom and gloom - it's found that 87% of internet users check their email every day.  There is nothing else that even comes close to that figure for online usage.

All things considered, the articles we reviewed found that "reports of email's death had been greatly exaggerated".

This week, we look at another 3 articles that focus on email usage in the modern day and age.

The focus of these articles is the impact of social media on email.

Social Media's Secret Weapon - Email
"I remember four or five years ago, people, myself included, were asking if social media was going to lead to the end of email as we know it. In an ironic twist of fate, it turns out that email is social media's secret weapon. And more and more social applications are leveraging the power of email to drive repeat usage and retention."

Implementing Social Media's Secret Weapon
"Every web app sends transactional email "

The Social Web Prays at Email's Altar
"Every so often a new technology comes along, promising to revolutionize the world of communications. And in the end, it prays at the altar of email. Despite being messy and unstructured, email, which will turn 50 in a couple of years, remains the hub of our Internet experience. "

Summary
With its notification systems, social media is one of the biggest drivers in email usage.  Far from killing email, social media is ensuring that email is the cornerstone of the internet experience.

 

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