FOR IMMEDIATE RELEASE:
Contact Person: Toby Ruckert (@tobyruckert) or Ursula Hoult (@ursulahoult)
Company Name: Unified Inbox
Telephone Number: +1 408 490 3430 ext. 700
Email Address: ceo@unifiedinbox.com
Web site address: http://unifiedinbox.com
Twitter: @unifiedinbox
Press information: http://unifiedinbox.com/press.html
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Email is not broken. But better clients are needed. Is this a dream combination?
18 April 2012 — With today's launch of the PowerInbox integration, users of Unified Inbox now have the ability to get new levels of interactivity in their emails.
With the PowerInbox integration, if a Unified Inbox user gets an update about a new Twitter follower, they don't just get the bare bones information and a link that leads them on the Twitter homepage, now they get a much richer set of information right there in the email and the ability to tweet or message that user - all without leaving their email in Unified Inbox.
A driving force behind the development of Unified Inbox was the desire to help users collaboratively manage and integrate social media with email in their companies. The collaboration that users are looking for means that if someone tweets about their company, the tweet can be easily handled (within Unified Inbox) by the people most qualified to do so. This use case often applies in the e-commerce sector, especially where internal and external communication meet.
"We're a company dedicated to making communication simpler and more meaningful. So when PowerInbox approached us about empowering our users emails with an in-message app, we asked only one question - when can we start?“ says Toby Ruckert, Founder and CEO of Unified Inbox.
The integration offers added functionality that makes Unified Inbox users even more effective at handling their social media reaching them via their email inbox. The initial PowerInbox functionality covers Facebook, Twitter, Groupon, Flickr and other services to be announced shortly.
"Getting the most out of your email is a huge problem we all face and Unified Inbox has a really novel approach to solving this by bringing all your inboxes together. This was in complete alignment with our vision at PowerInbox and it was great to be involved with the launch of this exciting product. Unified Inbox users are going to get to experience all PowerInbox functionality right in their email without any downloads, and this wouldn't have been possible without the vision of the fantastic team at Unified Inbox - our entire integration took less than an hour to complete, a win for everybody involved." says Matt Thazhmon, Founder & CEO of PowerInbox about the integration experience with Unified Inbox.
Any time one company integrates their product with another there is the possibility for disaster but when the Unified Inbox Chief Technology Officer, Emy Carlan, was asked about this he said "It was by far one of the smoothest integrations we've done to date. This integration has had the biggest immediate impact on our software's value proposition and the volume of positive user feedback associated with it.“
When asked why interactive emails made sense for his users, Toby responded: “Unified Inbox users have made the choice to proactively manage the email overload in their personal and professional lives. One of the biggest causes contributing to overload are email notifications. By allowing greater interaction with key sites from within their emails, the PowerInbox integration within Unified Inbox reduces the time the users spend in different applications and reduces the number of clicks to a minimum and so increases the users productivity to a maximum."
Summary: Unified Inbox and PowerInbox integration brings new levels of interactivity into emails as a standard feature.
About Unified Inbox: Unified Inbox is the creator of the world's first true mobile unified communications app in the form of a unified inbox. With Unified Inbox you can stop overload and start living. Get all your messages in one place: anywhere, anytime.
About PowerInbox: PowerInbox is a provider of email technology that enables live content to operate directly within the body of your email (for instance, one click shopping within email, viewing Facebook pictures and comments in email and tweeting directly from email),
Captions for images:
- UIB Twitter 1: What a non-Unified Inbox customer sees when they open a Twitter notification email.
- UIB Twitter 2: What a Unified Inbox customer sees when they open a Twitter notification email. Note the ability to respond and tweet the other person, from within your email.
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