Five years on from start-up, it would be a rare business that does not have an active Twitter account. Yet many find the management of a Twitter presence still needs some fine-tuning.
- For a business running a Twitter account – do you give all the people who need to work on it the username and password?
- Do you need to open a specialised package (be it Twitter or one of the suite of products that has evolved) to manage your presence?
At Unified Inbox we thought there were better ways to manage our Twitter presence and added them into the build of our product.
We tweet from our mailbox.
For our team, sending a Tweet is exactly the same as sending an email. It's all done from the inbox so that only one package needs to be open and running on your desktop. And of course, being Unified Inbox - it's available from any web enabled device, meaning your desktop just went mobile.
All authorised members of our team are able to Tweet.
Rather than give everyone the password to our Twitter account, we authorise access for team members from within Unified Inbox as appropriate.
Embedding links got easier.
Any member of our team prepares their Tweet – with URLs, where required and pastes it into the new Tweet window. Then one click on the “shorten links” button means that all URLs within the text are shortened.
Handling multiple Twitter accounts.
Your Unified Inbox account can connect to multiple Twitter accounts and you can assign access rights as needed. So individual team members can tweet directly from their inbox to the most appropriate twitter account.
Incorporating access for your team to your Twitter account is only one of the Social applications available in the Communicate package. You can trial one free month today and check out the other social applications available.
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